Advertising

Advertising & the ad auction

Where ads appear on QwikStone, how the auction ranks them, and what a click costs.

Where your ads appear

Every ad on QwikStone is labelled “Sponsored” and sits next to real search results — buyers see it exactly where they're already looking. Pick a page:

qwikstone.com

QwikStone

white marble

Cart

SponsoredQuarry-direct Indian marbleShop the brand ›

Makrana Albeta$4.29Sponsored2

Ubatuba$7.04Sponsored2

Grigio Carnico$17.39

Absolute Black (Atlant$19

Paradiso Classic$2.26

Volakas$19.57Sponsored2

Sponsored picks for you

Grigio CarnicoSponsored

Absolute Black (AtlaSponsored

Paradiso ClassicSponsored

VolakasSponsored

Your orders

Makrana AlbetaDelivered · 600 sq ft

Buy again

UbatubaDelivered · 600 sq ft

Buy again

Buy again — from sellers of the same stone

UbatubaSponsored

Grigio CarnicoSponsored

Absolute Black (AtlaSponsored

Paradiso ClassicSponsored

Sponsored Brands

Your brand, a headline and three listings above the results.

Cost per click · keyword auction · Premium + Brand Shield

Sponsored Products

Your listing inside the results — top positions and between rows.

Cost per click · keyword & product auction · International+

Collection banner

Tall banner on the right of search and collection pages.

Weekly auction · Premium

Sponsored Products on product pages

“You might also consider” under a competitor’s or similar listing.

Cost per click · product, category & photo-match targeting · International+

Product-page banner

A small banner beside the price.

Weekly auction · Premium

Homepage banner

The big banner on qwikstone.com.

Fixed price by the week · creative approved by us · Premium

Sponsored home row

Personalised row for buyers who viewed similar stone.

Cost per click · audiences · Premium

Buy again

On a buyer’s orders page when they’ve bought this stone before.

Cost per click · re-order audience · Premium

How the auction ranks ads

Your bidmax cost per click

Quality score0.5 – 1.5expected clicks × listing quality × broker match rate

Adjustmentplacement & audiencee.g. +50% top of search

Ad Rankhighest wins

Try itThree sellers bid on the search “white marble”. Change their bids and quality.

You pay just enough to beat the ad below you — never more than your bid × adjustment. Notice a high-quality listing can win the top spot with a lower bid, and pay less.

Targeting

Keywords

Broad, phrase and exact match, plus negative keywords for searches you don’t want.

Automatic

We match your listing to searches and product pages: close match, loose match, substitutes and complements.

Products

Show on specific listings — including competitors’ lots of the same stone.

Categories

Every listing of a material, optionally one colour (e.g. white marble).

Similar photos

We compare your main photo with every listing (colour, tone, veining) and show you where they look alike.

Audiences

Bid more for buyers who viewed your stone, viewed similar stone, or bought from you before.

Budgets and billing

Set a daily budget; we never spend more than that per day. Clicks from the same buyer within 30 minutes count once. Ad costs are billed monthly from your payouts or card. Autopilot can adjust bids and budgets for you within limits you set.

Measuring results

Reports show impressions, clicks, CTR, CPC, orders and sales attributed within 14 days of a click, ROAS and ACoS — by search term, keyword or target, placement, product and market — with custom dates, comparisons and CSV download.

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